Two major national campaigns were attached to the 2023 Global Recycling Day

1.Wear a Pin – Support the Recycling Movement. The proceeds from the national pin campaign were diverted towards the recycling programs implemented by PRF. This will also allow PRF to expand its reach within Fiji in terms of outreach programs to outer islands and maritime areas that are most susceptible to the harmful effects of irresponsible disposal of recyclables, especially plastic.

2. PRF’s National Plastic Free Day Declaration on 18th March. The key message of March 18th being declared plastic free was for people to reflect on the use of plastic and how they are disposing plastic waste. It was also a day to create awareness of the harmful effects of plastic on our environment. Since the declaration, PRF has seen a marked increase in the number of enquiries from communities, schools, and corporates who want to implement our recycling initiatives to eradicate plastic waste.

This year’s Global Recycling Day was also significantly different for PRF as it signified a collaboration of true commitment, ethics, and a shared vision towards sustainability, recognition of recycling as a trade, and the human aspect of waste management.