WRFL Honoured with Best Sustainability Initiative Award at the Prime Minister’s International Business Awards

Waste Recyclers Fiji Limited (WRFL) has once again been honoured with the Best Sustainability Initiative Award at the Prime Minister’s International Business Awards, held at the Sheraton Fiji Golf and Beach Resort, reaffirming its unwavering leadership in Fiji’s recycling and sustainability landscape.

This is not the first time WRFL has received this award; the organisation also won the same category in 2023, marking a continued recognition of its sustained and genuine commitment to environmental stewardship.

For more than three decades, WRFL has been at the forefront of Fiji’s recycling industry, not because sustainability was popular, profitable, or convenient, but because it was necessary.

Since its establishment in 1994, WRFL has carried the conviction that proper waste management must be a way of life, not merely a line item in a corporate strategy or a checkbox in an annual report.

WRFL’s CEO and Director, and Founder of Pacific Recycling Foundation, Amitesh Deo, said today’s recognition is deeply meaningful for the organisation and the people behind it.

He added that this award is not just for WRFL but for anyone who has ever faced pushback, corporate bullying, closed doors, or felt their voices were not heard – yet continued to persevere.

Deo said that this recognition is deeply personal for many reasons.

“Sustainability is not something you do to look good in a report or win an award; it is something you live for.”

“For us, recycling advocates, this has always been our life’s work. We have stood firm through years of resistance and silence, and today we accept this award on behalf of every person whose voice was ignored, every organisation that was told to wait, and everyone who continued to believe that change was possible. This win is for them too.”

WRFL’s journey has not been easy. For many years, recycling was met with reluctance from key stakeholders, and its importance was often overlooked. Despite this, WRFL remained steadfast in its commitment, walking the path of environmental stewardship even when few were willing to join.

Deo said this moment also holds historical significance, echoing key milestones in the company’s history, including when WRFL received the Unique Exporter of the Year Award at the same Prime Minister’s International Business Awards in 2003. Together with its wins in 2003, 2023, and now 2025, WRFL’s legacy reflects not only innovation but consistency, resilience, and dedication to principle.

Deo said it is a symbol of what can be achieved when persistence meets purpose, a reminder that the voices advocating for change, even when ignored or dismissed, can ultimately shape national progress.

For WRFL, this award goes beyond business success. It represents every individual and organisation whose efforts went unrecognised for years, every advocate who kept pushing despite the silence, and everyone who believes that sustainability is not a trend, it is a responsibility.