PRF Launches Annual Christmas Gift and Stationery Drive, Calls on Fiji to Celebrate the Families Behind Recycling

The Pacific Recycling Foundation (PRF) has launched its 2026 Annual Christmas Gift and Stationery Drive, calling on individuals, businesses and organisations across Fiji to come together and make this festive season memorable for the children of Collection Pillars of Recycling (CPRs)

Now in its fifth consecutive year, the initiative continues a tradition that began in 2022, recognising the families of women and men whose contributions to recovering recyclable materials remain an important part of Fiji’s recycling efforts.

PRF Founder Amitesh Deo said the Christmas Drive is more than a festive initiative. It is an opportunity for the wider community to recognise the people whose work contributes to environment protection, while ensuring their children are included in the joy and excitement of Christmas.

“Every year, we speak about the spirit of giving during Christmas, but we must also ask ourselves who we are including in that celebration. The children of our CPRs deserve the same excitement, happiness and anticipation that Christmas brings to children in homes across Fiji,” said Deo.

“Their parents contribute to our communities every day through the recovery of recyclable materials. This initiative is one way for us to acknowledge those contributions and celebrate their families, not because they are defined by their circumstances, but because they are an important part of our society.”

Over the past four years, PRF has delivered gifts to more than 700 children of CPRs across Fiji, with the support of businesses, organisations and members of the public.

A special feature of the initiative is its personalised approach, where gifts are prepared for individual children, carrying message of kindness and encouragement from those who contribute.

Deo said this personal connection is what makes the initiative particularly meaningful.

“When someone contributes a gift, they are not simply placing an item in a donation box. That gift has a child waiting to receive it, someone with their own interests, dreams and excitement about Christmas. We want every gift to reflect that thoughtfulness and personal connection.”

The initiative also incorporates stationery contributions to support children as they prepare for the new school year, recognising the importance of education and the aspirations of young people growing up in CPR communities.

PRF is encouraging individuals, families, corporate organisations and community groups to participate by contributing new, child-friendly gifts and essential stationery items. Gifts should be non-violent and preferably plastic-free, in line with PRF’s commitment to responsible consumption and environmental sustainability.

Gift contributions can be dropped off at the following locations:

• Malhana Cloud Kitchen Restaurant: Lot 1 Koronivia Road, Nausori.
• WRFL Recycling Yard, Lami: Lot 26 Wailada Industrial Estate, Lami.
• Malhana Apartment: Lot 38 Sawana Road – Off Yadrava Road, Westfield, Legalega, Nadi, Fiji
• WRFL Recycling Yard, Lautoka: 6 Bouwalu Street, Lautoka.

The final day for gift contributions is Wednesday, 9 December 2026.

PRF teams will distribute the Christmas gifts and stationery to children in CPR communities across Fiji from 16 to 20 December 2026.

Deo said the continued support received over the years demonstrates what can be achieved when communities and organisations work together for a shared purpose.

“We cannot speak about building a more inclusive and sustainable Fiji without recognising the people who are already contributing to that future.  Our CPRs are part of that journey, and their children deserve to grow up knowing that their families contributions are valued and respected.”

PRF hopes this year’s Christmas Drive will encourage even greater participation, strengthening the connections between CPR families and the wider community while continuing to celebrate the joy of giving.

For further information or enquiries regarding contributions, members of the public can contact PRF at project@recyclingfoundation.org.